BIO
Salma Loum is a data and graphics journalist for the Los Angeles Times. She moved from Cairo to Los Angeles at 21 after covering the Egyptian Revolution and Muslim Brotherhood unrest between 2011 and 2013. During that time, she was a freelance war-zone camera operator working with Sky News Arabia and BBC Arabia among other local Egyptian news stations.
Loum graduated from Stanford University with a master’s degree in journalism and a focus on computational investigative projects involving women’s rights.
Loum’s most recent bylines are with the Minneapolis Star Tribune data team covering the reverberations following George Floyd’s murder. Her interests include hot yoga, hiking, traveling the world and everything cameras. She is based in California, yet traveling the world and working with people who challenge her is her number one drive. Her passport is always ready for a new adventure.
PORTFOLIO
The SAFE Project is an interactive scrollytelly application that helps sexual assault survivors and journalists understand the roadblocks of a sexual assault survivor to report their assault. It is a free web application where a user can learn how a sexual assault forensic kit is collected and follow its journey through the chain-of-command. The experience starts with state senators who pass and change the law, to the Attorney General’s office that trains medical sexual assault response teams (SART), to the medical examiner who conducts the exam, the forensic analyst in the sheriff’s department who analyze the kit, concluding with the advocate who accompanies the survivor during the exam and helps survivors navigate their trauma. The Safe Project is accompanied by an immersive VR experience that gives users the chance to experience a sexual assault forensic exam (SAFE) from a survivor's point of view.
{Listing Select Credits Only}
COMMERCIALS
FEATURES
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BRIDGESTONE
HK Corp | SPRING 2016
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TROJAN
Funny Or Die | SPRING 2016
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ZIP RECRUITER
Riot Maker | SUMMER 2016
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TIVO
3Round Burst | SPRING 2017
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STAGE
Unbundled Underground | SUMMER 2017
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SAVE THE MALES
Funny Or Die | SUMMER 2017
TV SHOWS | NEWS
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SKY NEWS
FALL 2014
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TALKING POINT- BBC
SPRING 2015
MUSIC VIDEOS
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WAIT ON ME- RIXTON
SIizzle Pitch | SPRING 2014
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ME AND MY BROKEN HEART- RIXTON
SIizzle Pitch | SPRING 2014
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LOSE IT- SWMRS
Broken Seal | SPRING 2017
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ANALYSIS PARALYSIS
My Pet Hippo Productions | SUMMER 2018
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TICKLISH
Dog Pile | SUMMER 2018
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PORTALS
BoulderLight Pictures | SUMMER 2017
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THE FAMILY BUSINESS
Tri Destined Studios | SUMMER 2017
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LITTLE WOMEN (The Modern Movie)
SUMMER 2017
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VIRAL
Felt Films | FALL 2017
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WILLIE AND ME
Hassmann Production | WINTER 2016
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THE FEELS
Provenance Pictures | SPRING 2016
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THE LAST WORD
SPRING 2016
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BE SOMEBODY
Studio71 | WINTER 2015
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I'M WATCHING YOU
Distilled Media | FALL 2015
DOCUMENTARIES
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FIND A TREE
Elite Visions | SPRING 2015
Non-Entity
Salma and three other girls decided to shed some light on the negligence towards the three most violated human rights in Egypt.
We directed and produced an edu-documentary that tackled substantive rights,
freedom of speech & torture in prisons; all of which are chaotic yet unaddressed violations in Egypt.
ع الصفر
قررت انا و ثلاث من زميلاتي ان نسلط الضوء علي بضع الحقوق المنتهكة في مصر
من خلال فيلمنا الوثائيقي " ع الصفر" الذي اتبعنا من خلاله حقوق الانسان الاولية (مثل المأكل و المشرب و الصرف الصحي) ، حرية التعبير عن الرأي و حق عدم التعذيب في السجون و العتقلات. كل من هذه الحقوق منتهكة بصورة واضحة في مصر بالرغم من اهميتها
PRESS
بالصور.. "ع الصفر" أفضل فيلم وثائقي لـــ"سلمى سرحان
محمد وديع الثلاثاء 23.12.2014 - 05:26 م
حصل الفيلم الوثائقى "ع الصفر" للمخرجة الشابة سلمى سرحان على التشجيع الأكبر لأفضل فيلم وثائقى فى الحفل الذى أقيم بجامعة مصر الدولية مؤخرا ، ويتحدث الفيلم عن حقوق
الانسان للطوائف المهمشة والفقيرة فى مصر
الأهرام العربي حوار: أحمد أمين عرفات نشر في الأهرام العربي يوم 09. 01 .2015
بدأت من «الصفر» وتعد أول مخرجة أفلام وثائقية مصرية بأمريكا.. سلمى سرحان: أفلامى لتوعية الناس وعرضى للواقع هدفه إصلاحه
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